01/01
Staropramen
Key Visual Staropramen Extra Chmel
Just as bitterness, color, taste and foam are fundamental for Ostravar 12 or Mustang beers, we are just as fundamental about the process of creating new visuals for these beers. With regard to the brand's tradition, we have shifted its image towards a wider range of audiences and created a visual strategy, which we also base off everything else - from campaigns to the final publications and care for the brand's portfolio in its full spectrum. Thanks to mutual partnership, we can present iconic "you won't tame us" campaigns and strengthen the image of the entire brand.
Just as bitterness, color, taste and foam are fundamental for Ostravar 12 or Mustang beers, we are just as fundamental about the process of creating new visuals for these beers. With regard to the brand's tradition, we have shifted its image towards a wider range of audiences and created a visual strategy, which we also base off everything else - from campaigns to the final publications and care for the brand's portfolio in its full spectrum. Thanks to mutual partnership, we can present iconic "you won't tame us" campaigns and strengthen the image of the entire brand.
A Challenge. Creating a battery design was a major challenge, not only because Duracell set clear visual rules in the industry, but also because making batteries for Tesla with such a strong tradition took a dose of courage and humility. In the technical environment of Tesla Batteries, where it is a matter of objectivity and a minimum of unnecessary information, simplicity has an important position, therefore the design of the entire visual style is aimed primarily at unification, simplicity and clarity. We have started our cooperation with extensive research and studies, so that we can best find and name our own space in which to communicate and in what way. In the end, we found our own place for Tesla batteries, and that was visual simplicity and objectivity. Thanks to this, Tesla batteries have become a global product that you can find in 38 countries.
Nobody likes washing dishes, but everyone likes good food. Based on numerous studies, we created a number of original color packaging for ready meals, cakes and spices for chef Zdeněk Pohlreich for Real Meal. We combined these designs with a painted portrait of this chef / Z. Pohlreich and we managed to support the metaphor of the art of good food and design.
There is an idea behind everything, and the most difficult thing is finding it. We knew that the visual identity for COOL beers had to be cool. We wanted to find an original way and stand out from the gray of brewing designs. We started from the traditional art style of bright watercolor and converted it into a modern juicy design. So, Staropramen COOL is really cool.
Wholegrain grissini and delicious chocolate, all in one cup, without packaging or a mascot. Extensive research, studies and a hunt for the mascot and its name followed. We knew that we wanted to combine this sweet treat for children with positive associations, but at the same time build on a clever packaging solution. This created Happiq (Happy + IQ) - just a smart snack.
Headquarters:
STUDIO STOJKOV s.r.o.
Svobodova 711/5
Bílovec 743 01
Czech Republic
VAT: CZ03779807
Atelier / Establishment:
STUDIO STOJKOV s.r.o.
Špálova 438/14
702 00 Ostrava - Přívoz
Czech Republic